Bondi Waverley Squash Club Signs Up to Join the East Coast Squash Academy

Bondi, NSW, Australia (November 2014) – Bondi Waverley Squash Club has signed up to become the second facility for the East Coast Squash Academy in Sydney, Australia. A complete schedule of coaching clinics, tournaments and activities will be led by a top 100 profession squash player who will become the resident squash pro.

“We looked at several options and chose The East Coast Squash Academy because it met our social/community, financial and elite sport performance goals with the most attractive value proposition” explains BWSC Club President, Steve Greig. “One of the key factors to go ahead was the fact that this was a working model just across town, at Willoughby Squash Club.”

Amongst the objectives Bondi set forth when signing up was to promote and expand the sport of squash across the seaside community, especially for young players with the development of a junior program for boys and girls that accommodates all levels of play, not just the elite.

With the signing of this landmark agreement, activities will launch early in the new year with several “kick off” events that will attract attention to this exciting new collaboration.

“We’re thrilled to have Bondi join the Academy” declares Aaron Frankcomb, the Academy’s founder and Managing Director. “Bondi boasts an outstanding reputation within the local squash community. The club has a buzz to it, being in a vibrant part of town in Sydney’s Eastern Suburbs. We’re going to capitalise on that goodwill to create a fun and exciting environment for squash players of all standards with innovative competitions, clinics and activities.”

The East Coast Squash Academy is a value-add to existing squash clubs generating additional revenue by leveraging off-peak time slots whilst promoting the sport of squash in an variety of innovative ways.

The numerous benefits for the hosting squash facility include: Increased use of the facility, more members, higher revenues, longer tenure of members, greater exposure and visibility within the sports and social communities as well as improved health and wellbeing for participants of all ages.

Even though elite performance is at the core of the Academy’s curriculum, after-school and multi-sport programs are an integral part of the offering and cater to participants of all skill levels from young boys and girls to mature seniors who play competitively at the Masters level (35 to 80+ years of age).

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Bondi Waverley Squash Club (www.bwsc.com.au)is a fully licensed not for profit members squash club which celebrated its 50th anniversary in 2013.

The club provides first class squash facilities with an excellent bar which are open to members and non-member (guests).

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The East Coast Squash Academy (www.EastCoastSquashAcademy.com.au) was founded in 2011 at Willoughby Squash Club when Aaron Frankcomb retired from the Professional Squash Tour, the Academy set out to create a business model to expand the presence of squash within local communities surrounding squash centres.

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